Content Strategy

Mediaworks Understands Content Strategy

Content strategy involves conveying your message and publishing relevant and unique information for your customers which can result in a high search rank, traffic, and lead generation.

Having the right content on a page is what converts visitors into customers. Our content strategies are continuously evolving based on what your team is seeing in your current analytics data, finding when doing competitive research, or utilizing based off of recent lead data from a really targeted lead.

Here are some of the basic strategies and tactics that guided our success:

  1. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content.
  2. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters.
  3. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages.
  4. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today.

Our Approach To Content Strategy

We Audit

Your current site content and resources, identifying what is most effective and anything that may be lacking or improved.

We Research

Everything from searches on the search engines to reviewing your analytics data and competition to determine which keywords would serve which page on your website.

We Discover

The needs of your customers, we decide upon the categories and topics to best provide them with solutions.

We Write

Unique and robust content, using specific keywords and include relevant pictures and videos.