PPC is one of the quickest and most manageable ways to gain traction in search marketing. Digital success revolves around having a clear direction and a strategy that is totally customized to your business, your competitive environment and your industry. Let us help get you there.
Pay-per-click advertising has a bad rap among small business owners. So many people “try” paid ads, decide it doesn’t work, and then tell their friends it doesn’t work. But here’s the problem with that: it does.
Study after study proves that a well-targeted, closely-monitored ad campaign brings an average return of 4-8x investment. But here’s the big problem…who has time to manage that?
At MediaWorks, we treat every marketing dollar as if it’s coming out of our own pocket. We will never burn through a large portion of budget only to sit back and take a wait-and-see approach. We are extremely measured and deliberate with each of our client's advertising dollars and will spend hours understanding how bids, audiences, and demographic targeting impact CPCs and conversion rates.
PPC management is not a set it and forget it tactic. Ongoing management is key and we’re always looking for ways to fine tune bids, keywords, ad groups and other campaign elements. We also share landing page optimization opportunities. Essentially, we’re constantly on the lookout for ways to improve your ROI, eliminating waste and searching for new opportunities.
With MediaWorks' PPC campaign-management services, we analyze your goals, your place in the market and industry, your competition, and your cost, and determine the best way to proceed. It’s not always about spending the most to get to the top spot, it’s more about fine-tuning performance and maximizing conversions so that you have the best possible chance to take each click and turn it into a paying customer.