Experienced Content Marketing
MediaWorks Digital Marketing Services can craft and promote content that drives prospect and customer engagement and improves the performance of your brand.
Our online marketing and content services tap into the values and goals of your brand to generate exceptional results.
We are seasoned digital marketing professionals who stay on the cutting edge of online best practices.
Our Specialties Include
Social Media Strategy
Keyword Rich Content
Keywords play a huge role when it comes to your online visibility. Keywords are single words or whole phrases that relate to your business. When they're typed into a search engine, your company is right there on the results page.
When you work with us to develop content, the first thing we'll do is thorough keyword research. Once these keywords have been identified, content is then created for your website and blog posts which include these keywords built-in. Our professional team has years of experience in crafting content, planning a content schedule for your brand that will draw visitors who convert into paying customers.
Channel Distribution Techniques
In today's world, there isn’t just one outlet that people use to get acquainted with a brand or service. Millions of people read blogs each day, billions use social media, and even more billions check their email.
At MediaWorks, we partner with you to not only create the best content in your industry, but the best strategy to get it in front of your customers. Your company doesn't need an Instagram? No problem. You don't know how to automate an email campaign? We've got you covered.
We do the market research to find where your customers are hanging out online, and deliver your content to them in the most efficient and cost-effective way possible.
Benefits of Working with a Content Marketing Agency
Expand Your Website’s Reach
Building out content on your website is a great way to drive organic traffic. “Organic” traffic describes the web traffic you generate by showing up in internet search results. It stands in contrast to direct traffic (when someone types your website’s URL), traffic from your social media accounts, traffic received through your paid advertising, traffic received through email sends, etc.
Organic traffic delivers leads on a relatively consistent basis at little or no cost to you. Once you’ve published content, it stays live. Search engines will be able to keep finding it month after month if you follow basic SEO practices. Blogging is the most popular way to expand a website’s reach, though you can also create additional web pages and acquire backlinks on other websites.
Vastly Improve Brand Awareness
No one will know what your brand stands for if they can’t find information about it. Posting digital content improves brand awareness in two ways. First, it educates your readers about your business. Second, it reaches wider audiences than your website would on its own. This is only thanks to the internet and the prevalence of both search engines and social media.
It’s tempting to only write content pertaining to your products and services. While you should certainly do this, don’t hesitate to write some content that speaks to a broader audience. Write about topics that show what your brand stands for.
Build Loyalty, Trust, and Authority
You can only tell so much about a company by browsing the few web pages they’ve posted on their website. Give your visitors a chance to go deeper. 74% of buyers conduct more than half of their research online. If you maintain an active blog and have long-form content available for download, you’ll create more opportunities to engage with your buyers.
First-time buying cycles are generally pretty long. New research suggests that they may even be getting longer. Your high-quality content won’t just make it easier for your customers to find you. It will give them a resource they can keep coming back to while they make a purchasing decision.
Convert More Leads for Less Money
Content, especially written content, is a relatively inexpensive way to generate leads. It costs far less than digital advertising and traditional outbound marketing practices. Ad campaigns eventually end, but your content stays live unless you decide to take it down.
Businesses that engage in content marketing have conversion rates that are six times higher than those that don’t. If it’s still relevant, your content keeps working for you. If you need to generate leads fast but you don’t want to spend money on ads, pick a content offer that you wrote a year ago and share it again on social media. A single piece of your best content may even generate a clear majority of your organic leads.