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What Should it Cost?

When you are pricing out the average website cost, keep in mind that the most expensive isn’t always the best and the cheapest doesn’t mean compromise.

Imagine you just hired a new salesperson who works around the clock, day and night, promoting your business to prospects with perfect consistency. Given the right tools, this salesperson continually improves with minimal supervision and intervention on your part.

Whenever a prospect wants information about your business at midnight, and you’re sleeping, your star employee is there with a big smile and all the information your prospect desires.

Now imagine this new sales rep doesn’t want to work on commission, doesn’t want a salary, and could care less about any of the benefits your company offers. All they want is an upfront fee of $12,000 and they’ll continue to work hard for you for as long as you let them.

Would that be worth it to you?

Of course, it would. Your company website is this dream sales rep — well, a great company website.

When you are looking for Denver web development companies, consider your budget and what you need most.

What Are You Paying For?

Well, when you hire a professional, you are paying for their time and expertise. Again, just because someone charges $500 an hour doesn’t make them the best, it only makes them the most expensive.

Expertise is likely what you are looking for. You want someone who knows what they are doing from a reputable firm with reasonable prices. You should be able to get a free consultation, so that should help you gauge whether they are right for you or not.

Size Does Matter

The cost of your site will largely depend on what you need and how big you need it. If you require several pages and multiple features, then that will reflect in the price.

Each website design starts with a basic concept and goes from there. The more you need to be customized, the more it will cost. It’s a good idea to find out if extra features you may need are available in a package like payment plans for a certain number of pages.

Great Content

Your website needs content. This means blogs, events, contact information, an ‘about us’ page, histories, product pages, and so on. If you don’t have any or if it’s outdated, then that will need to be factored in the website cost.

This can also include graphics, photos of your product or store, staff pictures and even pictures or videos of your product or service in action. Whether you upload and add these yourself or not, you need to consider they will take up space and more pages cost more.

Helpful Website Cost Hints

Make your budget and stick to it. Watch out for companies that keep adding costs or try to up-sell you.

Within your annual budget, you need to remember that your website needs maintenance, extras, updating and there are also fees for licenses and hosting. As technology advances, so will your website.

There may be certain elements you can do yourself when it comes to content, simple upgrades and function.

Actual Website Costs

A reasonable cost for these services could start around $4000 and up to about $14,000. That should allow you to get what you need to customize your website to work in the best possible way.

Don’t be afraid to ask about discounts, incentives, feature packages, and payment plans. Some design companies may not need the entire fee right away, which opens the door for a bit more wiggle room regarding design and extras.

More and more, your website is the heart of your business. Don’t scrimp when it comes to design, but don’t go broke, either. Keep a reasonable budget in mind and plan for what you need before consulting the experts.

No human alive can do what a great website can for your business, yet, so many businesses look at it as one of the first areas to cut corners.

Your website is the smartest and cheapest salesperson you’ll ever hire. Treat it right.

MediaWorks Digital is a hometown agency focused exclusively on helping small businesses in Denver, Aurora, Arvada, Golden, Lakewood, Colorado Springs, and across Colorado. We specialize in effective web design, development, search engine optimization, search engine marketing, and content marketing. Value is always a priority, and we don’t rely on one-sized-fits all web packages, quirky gimmicks, or hard sales. We are a partner in small-business success. Contact us today to see how we can help.