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The Mediaworks Blog
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Letter from the President — November 2019
Back in 1991, we decided to launch MediaWorks, specializing in producing video, multi-image, print, logo, and animated-graphic business presentations. Keeping up with technology and communication trends was one of our biggest priorities. We were one of the first users of Avid Technologies Editors. As a Beta Test site, we helped provide critical feedback for…
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Why Websites Are A Key Tool to Non-Profit Organizational Success
Gone are the days of mailers and calls as a primary way to get noticed. In 2018, Millennials spent between 4-6 hours per week on social media platforms*. Nearly 80% of Americans own smartphones** that allows them to access to browse the web, check email and social media, while getting bombarded with advertisements. Today, non-profits…
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Why do I need a “mobile responsive” website?
What is the first thing we do when considering buying a product, hiring a service, or doing business? We Google it. Our lives are increasingly on the go. We are always out, working, playing, traveling – and almost always “Googling” on our phones. Your customers are, too. As a small business – you have two…
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My whole business is word of mouth – why do I need a website?
“Why update my website when I have plenty of business and it’s all from word of mouth?” Obviously, you are doing a lot of things right – now. But what we’re talking about is building long term sustainable value in to your company! Let’s look at that idea: 1. “Long Term” It’s admirable that you…
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The Battle for Customers and Proven Strategies.
The Battle for Customers Can Be Won with a Successful Internet Strategy. Customers are the lifeblood of any business, no matter what type of business you might own and operate. Without customers, you have no business. However, you’ll find that getting those customers into your door, or to visit your website or to even remember…
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Social Media – do you need it?
In our previous article WHAT? Now I need a website AND a social media presence? we discussed the business benefits of a strong social media presence aligned to your business website. Today, we will look at the key sites you should be using. So let’s start with LinkedIn for your business and for your most important executives…
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SEO or Content Marketing?
Being ranked highly in search results feels like a complete mystery to many of us. I’m going to discuss it here without dragging you too deeply in to the details. If you want more details, there are folks here who would love to spend the day discussing them with you…but that’s not me. I’m not a…
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Do I need a website AND social media presence?
WHAT? Now I need a website AND a social media presence? It seems like two minutes ago, small businesses were wrestling with the reasons why they needed a website – now you’re being told you also need to develop your social media presence. Why is that? Let me first say, I am not a technologist…