Web Analytics
There are a number of measurements which we use to assess the relevance of your keywords and your industry.
This requires establishing a base-line of activity using Google Analytics (GA) embed code being placed in the website. Over a period of time (usually we recommend at least 4 weeks), the GA tools are used to measure such elements as:
Analytics Reporting:
- Create Analytics account
- Put Analytics tracking code on website pages
- Create duplicate profiles with filters for specific page/event tracking
- Set-up Analytics reports
Site Overlay Report:
- See how people are interacting with your web pages
- What links/pages are being clicked
Map Overlay Report:
- Allow you to see (visually on a map) where your visitors are located
Top Content Report:
- Page views
- Unique page views
- Time on page
- Bounce rate
- Bounce rate