Keyword/Market Research

We used keyword tools to generate a draft keyword listing for your organization.

Our tools  evaluate and rank the keywords that generate the most searches in general and that are also in use by other companies. We then prepare a master keyword list that is used for web page optimization.

Assess and Evaluate Current Website Traffic Patterns:
  • Top keywords used to drive traffic to the site: these will include company and product specific keywords and phrases as well as industry keywords
  • Number of visitors: total visitors and unique visitors (unduplicated visitors who visit the website over a fixed time period)
  • Source of the visit: search engines, referrals from other sites, direct visits
  • Length of visit: on the site and on specific pages
  • Number of pages viewed
  • Pages with the most traffic
  • Bounce rate (percentage of single page visits or visits in which the person left the site from the entrance/landing page)

 

Account Set Up:
  • Competitive analysis, keyword research.
  • Develop SEO strategy and detailed site optimization plan.
  • Website analysis and recommendations.
Keyword Research:
  • Keyword Research and Performance - Searches/Results volume
On-Page Optimization:
  • Create unique keyword-focused title tag for each website page
  • Create unique keyword-focused description meta tag for each website page
  • Create unique keyword-focused keyword meta tag for each website page
  • Make recommendations for using keywords in content, and also heading tags.
  • Change file-URL names to reflect keywords for each page
Account Set-up, Submitting, Verification, etc.:
  • Create accounts at all 3 major search engines
  • Create webmaster accounts - all 3 search engines
  • Place verification code on website and submit website for verification to the 3 major search engines
  • Create XML site map and submit
  • Create and upload robots.txt file
  • Submit to DMOZ - internet's largest directory - to get the backlink
  • Research industry and trends and give recommendations
  • Articles tagged with relevant keywords, and inter-linked to related pages.